It's a Family Business

Being a pet parent is one of the best things in life. And by so, we understand because we’re pet parents too. Simbae™ ensure that they are spoiled with products that are safe, effective and as sustainable as possible. Our Premium Pet Grooming ranges are expertly formulated with a gentle, yet effective safe ingredients with signature scents that are also refreshing. Striving to be a socially responsible by using biodegradable packaging. Made with the same care and quality ingredients that we would use to make our own products.

A pet brand whom is proudly a family owned business with Australian origins. Simbae™ is the brand child of TAJA Global, a family owned business established in the year 1974, the company is recognized globally as a manufacturer of sustainable and eco-friendly leading products, creative marketing, brand, and product development.

Brand Vision

Our Approach
Any dog and pet lover would understand that these animals are not just four-legged companions but an important part of the family. Their love for us is unconditional. Such kind, generous creatures deserve the best that we can give them in return. It is with this understanding that the Simbae™ brand was created. Simbae™ products have been carefully formulated to be safe and kind to man as well as his best friend.
Our Mission
Simbae’s mission is to enhance the bond between pets and their guardians. A sustainable pet care range, with eye-catching packaging that stands out on every shelf, event or exhibition. Simbae is a brand that professional or home groomers like you and I will enjoy spending quality time with your four-legged family members, feeling satisfied that your pets are looking and smelling fabulous! Simbae’s Premium Pet Care is for dogs & cats alike, our natural grooming products will nurture your pet’s coat and skin to remain fresh every day, while our cleaning supplies will ensure your pet’s environment is clean and bacteria free!
Our Philosophy
• Make grooming an enjoyable bonding experience between pet and guardian.
• Enhance dog and cat’s coat and space, keeping your pets looking clean, beautiful and healthy. They deserve nothing less.
• Support pet parents on best grooming practices.

Meet Our Family

We are proudly a family owned business, founded by true pet lovers. Our team is filled with a youthful and modern spirit being guided by aged wisdom and experience. From R&D, to Producing the Brand, it was our desire and purpose of bringing the safest, pet friendly and professional pet grooming products – whilst being sustainable, natural and organic.

Jacob Janssen

Chairman & CEO

Amanda Foxon-Hill

Chemist & Brand Consultant

Giselle Janssen

Administrative Operations Manager

+60 11-2844 9180


Camille Janssen

Creative & Accounts

Vanessa Janssen

Int. Sales & Marketing

61 2 6172 0377


Mercy Janssen

Digital Media Manager



Grace Janssen

Regional Sales Manager

+60 13-5177 864