Social media gives customers a way to talk to one another and Simbae and share feedback. We want to ensure that customers who see Simbae advertising messages (including ads, product reviews, blog posts, Facebook, Twitter or other posts) have a clear understanding of where those messages originated.
That means if you have a connection to Simbae—for example, if you were invited to a special event, received a free product, or work for us—that connection must be disclosed in your endorsement, product review, post, etc. if it is not otherwise apparent so a customer will know the context of your statement. Endorsers include people and entities engaged by Simbae directly, as well as through third parties (e.g., blogger affiliate networks).
It’s up to you how you disclose the connection to Simbae, but it should be clear and obvious to your reader and comply with the Federal Trade Commission Endorsement Guides. For example, you might say “Simbae gave me X” or “I work for Simbae” in your post, or you might include a hashtag such as #ad, #SimbaeAd, or #sponsored. You can find helpful information on the Federal Trade Commission FAQ, however, a few examples are below:
when posting on Instagram, disclose material connections before the “See More” button in posts; and
avoid using abbreviations, such as “#sp,” which may prevent customers from understanding that the content is sponsored.
If you engage third parties who endorse Simbae (e.g., advertising agencies and blogger networks), be sure the third parties understand their responsibilities and agree to these Guidelines for Endorsers before the engagement begins. Monitor the endorsements made by third parties you engage to be sure they appropriately inform our customers of connections to Simbae.
We hope you will share your honest beliefs and experiences, and we look forward to hearing from you.